We turn the 1,500 reports inside Seller Central into the dozen decisions that actually move profit and improve operations.
25+ years of marketplace experience. Twenty-two dashboards. One opinionated playbook to drive profitable decision making.
The 5 Drivers of Your Amazon Business
Every metric in XBR maps to one of five drivers. If something is broken, you know exactly where to look.
Operations
BuyBox, inventory health, in-stock rate. The operational inputs that silently drag rank and revenue when they slip.
Traffic
Page views, search rank, and what’s actually driving sessions — organic and paid.
Profitability
True P&L per product. Every fee, every cost, every promo. No other tool shows this.
Marketing
Sponsored Products, Brands, Display — unified ROAS view across all ad types so you know where to push and where to pull back.
Customer Value
Lifetime value, repeat rate, review velocity. The signals that predict whether your next cohort will be more profitable than your last.
Results that speak for themselves
One client has grown total profit dollars every year for four consecutive years working with us.
250% profit growth
One brand came to us with solid revenue but no real visibility into where their profit was coming from. We redirected their ad spend to highest-ROI products, leaned into promotions they’d previously avoided because they couldn’t see the full return, and tightened inventory around their best performers. The result: profit dollars grew over 250% across the engagement.
$1M to $4.5M in year one
One brand had been stuck at $1M in annual sales for years — no matter what they tried. In their first year working with us, they did $4.5M. We rebuilt their ad strategy around data, developed product selection metrics from scratch, acted fast on customer feedback, and rewrote their listings to actually speak to buyers. They didn’t plateau again.
What used to take a week of pulling, reconciling, and interpreting reports now takes hours. Every week.
Why XBR is different
True Profitability
No other tool shows true profitability. Helium 10, Sellerboard, and native Amazon Brand Analytics track revenue and some costs — none unify the full P&L picture.
Customer LTV
We’re the only platform showing lifetime value of customers, not just orders.
The Unified “Why”
We connect operations, performance, and marketing data so you can see why something is happening — not just that it happened.
What clients say
“During our consultation, you picked out events and dates where we thought we made decisions that had little impact — but we could now see those decisions had a real impact on the business.”
“It is nice to have full 360° visibility to our business and ultimately our profit to make better decisions.”
“We have yet to find a tool that actually shows our business in a way that is actionable to improve every area.”