Data · Decisions · Profit
We turn the 1,500 reports inside Seller Central into the dozen decisions that actually move profit and improve operations.
25+ years of marketplace experience. Twenty dashboards. One opinionated playbook to drive profitable decision making.
The five drivers
We organize everything around five drivers.
Operations
Inventory health, BuyBox win rate, IPI score, and the FBA cost layers most tools miss. The inputs that keep revenue from leaking before it reaches you.
Traffic
Organic and paid, tracked as inputs you can pull — not just a number to watch. We show the operational changes that actually move organic rank up.
Profitability
Real P&L per SKU after every Amazon fee, your ad spend, and promo rebates. Not revenue. Not margin. Profit — and which products are quietly costing you.
Marketing
Ad spend attributed by SKU against actual return. Promotions measured against margin, not just conversion lift. So you know what is actually working.
Customer Value
Repeat purchase rate, lifetime value, and review velocity. The signals that tell you whether your next customer cohort is more or less profitable than your last.
What this looks like in practice
One client has grown total profit dollars every year for four consecutive years working with us.
One brand came to us with solid revenue but no real visibility into where their profit was coming from. We redirected their ad spend to highest-ROI products, leaned into promotions they had previously avoided because they could not see the full return, and tightened inventory around their best performers. The result: profit dollars grew over 250% across the engagement.
One brand had been stuck at $1M in annual sales for years — no matter what they tried. In their first year working with us, they did $4.5M. We rebuilt their ad strategy around data, developed product selection metrics from scratch, acted fast on customer feedback, and rewrote their listings to actually speak to buyers. They did not plateau again.
What used to take a week of pulling, reconciling, and interpreting reports now takes hours. Every week.
Why XBR
No other tool does this.
True profitability
Helium 10, Sellerboard, and native Amazon Brand Analytics track revenue and some costs. None unify the full P&L picture. We do.
Customer LTV
We are the only platform showing lifetime value of customers, not just orders.
The unified why
We connect operations, performance, and marketing data so you can see why something is happening — not just that it happened.
What customers say
“During our consultation, you picked out events and dates where we thought we made decisions that had little impact — but we could now see those decisions had a real impact on the business.”
“It is nice to have full 360 degree visibility to our business and ultimately our profit to make better decisions.”
“We have yet to find a tool that actually shows our business in a way that is actionable to improve every area.”